I am a freelance marketing consultant supporting clients with services from branding to press releases. Much of my 30 years experience has been in the arts and health and wellbeing.
As a freelancer, my clients have included an artists network, a theatre and a non-profit delivering creative arts for wellbeing. As a permanent employee, I have provided marketing services to internal clients including an art gallery and museum, several leisure centres and an entertainment venue.
I am available for project work or as an extended member of your team.
Client Testimonials
What I can do for you
Campaign Planning and Execution
If you’re selling a service, product or event, you need to make people aware of your offer, make them like what they see and finally be convinced enough to hit the respond button. This requires a structured campaign.
I can help by designing and implementing campaigns that will deliver the desired results at minimum cost. This might include elements such as digital marketing, video, printed materials or in-person events. I have done this successfully to promote exhibitions and events as well as social issues, such as reducing knife-crime and violence against women.
Digital Marketing
Most everyday marketing takes place online these days. But that means being a master of many digital tools.
I can provide the full range of digital marketing services. This includes email marketing to your existing customer base, as well as public promotion of your services via social media and paid-for digital advertising.
I can also build you a WordPress website from the ground up or maintain and enhance what you already have.
Design and Copywriting
Standing out in today’s crowded media environment calls for the rapid, inexpensive creation of high quality digital content and physical promotional materials.
I combine design with copywriting to produce content that works. Whether that’s persuasive stories that sell, powerful messaging that builds brands or personalised communications that make valuable customers feel valued, I can help.
Brand Strategy, Execution and Guardianship
Your brand should be your greatest asset. In the minds of your target audience, it should be the embodiment of all you are, what you stand for and what you offer to the world. And it should make you different, special and better than everyone else.
Creating a powerful brand, building it and protecting it is a specialised task. I have a wealth of branding experience, including a complete rebrand for Rugby Art Gallery and Museum as well as formalising brand guidelines for other clients. I can also work within and strengthen your existing brand guidelines.
Website build and maintenance
I can manage and maintain websites, handling everything from SEO and content writing and can work within most platforms but have good experience of WordPress, Squarespace, Jadu, and Placecube.